Here's how Ford got F-150 Lightning EV pricing so close to the gasoline truck

[Deckard Cain]

Here's how Ford managed to price the 2022 F-150 Lightning so close to the gasoline truck

We chat with Ford's Darren Palmer at the Chicago Auto Show to get an understanding of how Ford priced the F-150 Lightning where it did.

www.autoblog.com

 

[AlexB]

It really is a teaser price. Ford will build small amounts of Lightning base price Trucks.

 

[TripleT]

ah price and cost.... two different things

 

[Deckard Cain]

It's still a smart trick. The same as the base Vette C8 costingwhat it does. Good luck finding one though....

 

[patfromigh]

Ford uses the name "Pro" for the least expensive Lightning. The traditional term for the this type of trim is fleet special. What I find hard to believe is fast charging stations at every Ford dealer within a few years.