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FIAT Officially Announces A New Midsize Pickup Truck For Brazil!

FIAT Officially Announces A New Midsize Pickup Truck For Brazil!​

Peugeot Pickup Will Be Branded As FIAT For Brazilian Marketplace...​


2023 Fiat Landtrek Double Cab Prototype. (FIAT)..jpeg

The brand currently offers the country’s best-selling vehicle, the B-segment (subcompact) Fiat Strada pickup, and its C-segment (compact) Toro pickup. But despite selling a majority of the trucks in the country, FIAT currently does not offer a D-segment (midsize) pickup, a quickly growing part of the Brazilian pickup truck market. Well, that is about to change.

 

TripleT

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Nothing to see here move along, rebranded Chinese truck is not the solution for NA.
 

CloversPlusCats

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Yeah, no more rebadges.

Can Ram just actually commit to a ground up NA Ranger and Maverick rival...
 

TripleT

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Yeah, no more rebadges.

Can Ram just actually commit to a ground up NA Ranger and Maverick rival...
If you're doing a Mavrick competitor, you do rebadge and reappoint cuz that is the same as SUSW. CUSW is really bigger.

Ranger exists in the corporate portfolio as a Jeep, a Ram version would be nice but would Caniballize some high market stuff.

The real opportunity would be to make a lifestyle truck off the STLA large. That would compete more with Honda but would have the powertrain running the correct direction.
 

Bob O.

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Almost 12 years and counting for the NEXT MID SIZE DAKOTA PICKUP... HELLO< we customers are out there STILL WAITING...
 

TripleT

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Almost 12 years and counting for the NEXT MID SIZE DAKOTA PICKUP... HELLO< we customers are out there STILL WAITING...
There is a mid-sized truck right there on the lot.
 

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