FCA US Year-End “Big Finish” Campaign Puts A Spin On Holiday Classics:
Gwen Stefani, OneRepublic & Actress Kathryn Hahn Featured...
FCA’s year-end “Big Finish” advertising campaign launched on television, social and digital channels on Monday. The “Big Finish” campaign includes actress Kathryn Hahn and features musical renditions of holiday classics by artists, including multiplatinum, Grammy®-nominated band OneRepublic (Interscope Records), and features an original track from Gwen Stefani from her newly released deluxe holiday album “You Make it Feel Like Christmas.”
FCA Year-End “Big Finish” Campaign. (FCA US).
“We set out to accomplish three objectives with our Big Finish campaign – it must be unique to each brand personality, it must be impactful to help sell cars during the automotive industry’s biggest selling season, and it must be relevant,” said Olivier Francois, Chief Marketing Officer, FCA. “Our challenge during the holidays – when we are oversaturated with holiday music and bells ringing — is how do you get more than your fair share of attention if you use the same device as everyone else, and at the same time remain true to the identity of our brands? The answer, as always, is the creative twist. From a rap reimagination of ‘Jingle Bells,’ to the heavy metal track ‘Santa Claus is Back in Town,’ to enlisting artists such as OneRepublic and Gwen Stefani to put their own spin on holiday music, it gives us the opportunity to hear a story that speaks to the moment and stands out at the same time.”
For the rest article, click the link below...
https://moparinsiders.com/fca-us-year-end-big-finish-campaign-puts-a-spin-on-holiday-classics/
Gwen Stefani, OneRepublic & Actress Kathryn Hahn Featured...
FCA’s year-end “Big Finish” advertising campaign launched on television, social and digital channels on Monday. The “Big Finish” campaign includes actress Kathryn Hahn and features musical renditions of holiday classics by artists, including multiplatinum, Grammy®-nominated band OneRepublic (Interscope Records), and features an original track from Gwen Stefani from her newly released deluxe holiday album “You Make it Feel Like Christmas.”
“We set out to accomplish three objectives with our Big Finish campaign – it must be unique to each brand personality, it must be impactful to help sell cars during the automotive industry’s biggest selling season, and it must be relevant,” said Olivier Francois, Chief Marketing Officer, FCA. “Our challenge during the holidays – when we are oversaturated with holiday music and bells ringing — is how do you get more than your fair share of attention if you use the same device as everyone else, and at the same time remain true to the identity of our brands? The answer, as always, is the creative twist. From a rap reimagination of ‘Jingle Bells,’ to the heavy metal track ‘Santa Claus is Back in Town,’ to enlisting artists such as OneRepublic and Gwen Stefani to put their own spin on holiday music, it gives us the opportunity to hear a story that speaks to the moment and stands out at the same time.”
For the rest article, click the link below...
https://moparinsiders.com/fca-us-year-end-big-finish-campaign-puts-a-spin-on-holiday-classics/
