Dodge//SRT & Mopar Expand Their NHRA Support:
Forget NASCAR, Dodge & Mopar Are All In For NHRA...
We told you last week that Dodge//SRT and Mopar were extending their sponsorship with Don Schumacher Racing. Now the Dodge//SRT and Mopar have announced that a new partnership with Pennzoil to pump up participation in the National Hot Rod Association (NHRA), doubling their number of event title sponsorships for the 2019 season.
Mopar will claim headline sponsor duties at the NHRA tour stop in Houston, and Dodge//SRT will take title rights for the fall NHRA Las Vegas race. The brands will also continue their primary sponsorship roles at NHRA events near Denver and Reading, Pennsylvania.
Matt Hagan and Ron Capps racing their Dodge Charger Funny Cars. (Mopar).
“With growing interest in drag racing, Dodge//SRT and Mopar are doubling down on our commitment to NHRA for the 2019 race season, partnering with Pennzoil and adding new event title sponsorships that will supercharge our outreach to the performance lovers who fuel our brands,” said Steve Beahm, Head of Parts and Service (Mopar) and Passenger Car Brands, FCA – North America. “Many of our customers carry a passion for performance on the street and on the strip, and our long-running involvement with NHRA offers the perfect opportunity to connect with these car enthusiasts and owners. Our two new event title sponsorships help us strengthen that connection.”
For the complete article, click the link below...
moparinsiders.com
Forget NASCAR, Dodge & Mopar Are All In For NHRA...
We told you last week that Dodge//SRT and Mopar were extending their sponsorship with Don Schumacher Racing. Now the Dodge//SRT and Mopar have announced that a new partnership with Pennzoil to pump up participation in the National Hot Rod Association (NHRA), doubling their number of event title sponsorships for the 2019 season.
Mopar will claim headline sponsor duties at the NHRA tour stop in Houston, and Dodge//SRT will take title rights for the fall NHRA Las Vegas race. The brands will also continue their primary sponsorship roles at NHRA events near Denver and Reading, Pennsylvania.
Matt Hagan and Ron Capps racing their Dodge Charger Funny Cars. (Mopar).
“With growing interest in drag racing, Dodge//SRT and Mopar are doubling down on our commitment to NHRA for the 2019 race season, partnering with Pennzoil and adding new event title sponsorships that will supercharge our outreach to the performance lovers who fuel our brands,” said Steve Beahm, Head of Parts and Service (Mopar) and Passenger Car Brands, FCA – North America. “Many of our customers carry a passion for performance on the street and on the strip, and our long-running involvement with NHRA offers the perfect opportunity to connect with these car enthusiasts and owners. Our two new event title sponsorships help us strengthen that connection.”
For the complete article, click the link below...
Dodge//SRT & Mopar Expand Their NHRA Support:
We told you last week that Dodge//SRT and Mopar were extending their sponsorship with Don Schumacher Racing. Now the Dodge//SRT and Mopar have announced that a new partnership with Pennzoil to pump up participation in the National Hot Rod Association (NHRA), doubling their number of event title...
moparinsiders.com