Did You Know Fiat Didn't Want To Merge With Chrysler Back In The 1990s?

[redriderbob]

This one is from a long time ago, but it features Steve Miller, CEO, IAC Automotive who was a former head at Chrysler Corp and worked on a deal between Chrysler and FIAT back in the 1990s. Very interesting to hear about it. Looks like FIAT and Chrysler were meant to be.

 

[Jared B]

That's definitely interesting.

 

[Bili]

Back in in the 1980's one Fiat executive Vittorio Ghidella, a Fiat brand CEO, wanted cooperation with Ford of Europe. Actually that was a leading guy on a technical side. The guy who was completely behind a platform sharing. He was denied by a Cesare Romiti, a CEO of a Fiat Group, who was a businessman or an economist. And then the dark age of Fiat has begun. A lot of focus on a non automotive business from a Fiat... That brought them to brink of bankruptcy and led to a less development for an automotive sector.

https://it.wikipedia.org/wiki/Vittorio_Ghidella

https://it.wikipedia.org/wiki/Cesare_Romiti

 

[UN4GTBL]

Oh wow, I'll give that a listen for sure.