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Carlos Tavares's Wall Street debut: January 19th STLA (Stellantis stock symbol ) and Media Press Conference

sjon

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Interesting to see just two heads of design. I would assume that each brand would have its own.
I like that Alfa apparently has a petrolhead who owned Alfas at its front. And someone that knows how to comercially grow it. Surprised to see Lancia dubbed as premium. IMO, it should be the first brand on the chopping block.
Good for Alfa to have Jean-Philippe Imparato, a petrolhead as you said.

JPI3.jpeg

Jean-Philippe Imparato accompagné de Carlos Tavares et Jean-Marc Finot aux Rencontres Peugeot Sport en juin dernier.

JPI : La voiture qui a fait que je suis entré chez Peugeot est la 205 GTi 1.9 noire. Quant à la voiture de mes rêves si ce n’était pas une Peugeot…. ce serait plutôt une moto ! Je suis en fan invétéré de deux roues et de sport automobile…


AM : …On observe d’ailleurs, chez PSA, que les Directeurs ou les managers des marques aiment l’automobile, ce qui n’est pas toujours le cas chez vos concurrents. Comment l’expliquez-vous ?


JPI : C’est sans doute lié à notre président, qui est lui-même un passionné d’automobile. A titre personnel, moi je suis tombé dedans petit. Mon père faisait du trial 4×4, mon frère est fou de 4×4, moi j’aime ça depuis l’enfance. Je suis venu dans l’auto car j’aime tout ce qui a un moteur et quatre ou deux roues. Et puis nous avons la chance d’avoir un président passionné du produit qu’il vend. Tous les mois, on essaie les produits lors des comités de direction. Et ça nous plait, on se régale! Et c’est d’ailleurs mieux pour les clients quand ceux qui font les voitures les testent et prennent du plaisir à leur bord!

 

pumadog

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That's great to read! By just looking at his vita and portrait he appeared to be older and not like a car guy at all. :cool:
 

pumadog

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Interesting to see just two heads of design. I would assume that each brand would have its own.
I just checked instagram. Klaus Busse (Head of FCA Europe design) and Scott Kruger (Head of Alfa Romeo Design) didn't change their info yet. Ralph Gilles did.
 

sjon

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That's great to read! By just looking at his vita and portrait he appeared to be older and not like a car guy at all. :cool:

Alfa Romeo onder leiding van voormalig Peugeot topman Imparato​


19 januari 2021 22:31 6 reacties

Imparato.jpg

Jean Philippe Imparato.

Zijn achternaam is Italiaans en hij zou al zijn hele leven gek zijn op Alfa Romeo. Toch is dat niet alleen de reden dat Jean Philippe Imparato de nieuwe directeur van Alfa Romeo is geworden. Ook niet omdat hij een tijdje actief was in Italië in naam van Citroën. De rijzige Fransman die al sinds eind jaren ’80 loyaal is aan de familie Peugeot, is een zwaargewicht op leidinggevend gebied en bovendien zou je bijna kunnen stellen dat et benzine door zijn aderen vloeit. Hij heeft heel veel betekend voor het Franse concern de afgelopen jaren. Vooral tijdens de cruciale omwenteling gedurende het laatste decennium. Hij is de eerste keuze van zowel Tavares als de familie Peugeot.

Jean Philippe Imparato.

His last name is Italian and he would love Alfa Romeo all his life. Yet that is not only the reason that Jean Philippe Imparato has become the new Alfa Romeo director. Not even because he was active for a while in Italy on behalf of Citroën. Loyal to the Peugeot family since the late 1980s, the tall Frenchman is a leadership heavyweight and you could almost say that gasoline is running through his veins. He has meant a lot to the French concern in recent years. Especially during the pivotal upheaval of the last decade. He is the first choice of both Tavares and the Peugeot family.​

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Imparato is van doe maar gewoon en wees jezelf. Precies zoals Tavares en in stijl met de bedrijfscultuur die door Marchionne geïnitieerd is op Lingotto in 2004. De man is uitermate gepassioneerd en noemt zichzelf zo goed als Italiaans. Hij komt uit een gezin dat ook nooit stilzat en waar de liefde voor Alfa Romeo en motorfietsen met de paplepel werd toegediend. Hij studeerde af in Grenoble en wilde dolgraag carrière maken in de auto-industrie. PSA was z’n eerste werkgever en bleek een blijvertje. Hij werkte ook een tijd in Zuid-Amerika en werkte van 2008 tot 2010 op Italiaanse bodem. Imparato bleek in al die jaren een rusteloze duizendpoot en een harde werker. Imparato onderhield lijntjes met iedereen om het eindproduct en de verkoop ervan zoveel mogelijk op de wensen van de klant af te stemmen. Dat is naar verwachting precies wat hij bij Alfa Romeo ook gaat doen. Zelfs met liefde voor het merk. Alfa Romeo is onder Stellantis de komende jaren een zeer belangrijke pijler in het premiumsegment. Tavares verklaarde vandaag dat men zal werken aan het stelselmatig investeren in het merk.

Imparato is just doing it and be yourself. Just like Tavares and in style with the corporate culture initiated by Marchionne at Lingotto in 2004. The man is extremely passionate and calls himself as good as Italian. He comes from a family that never stood still and where the love for Alfa Romeo and motorcycles was raised from scratch. He graduated in Grenoble and was desperate to pursue a career in the automotive industry. PSA was his first employer and proved to be a keeper. He also worked in South America for a while and worked on Italian soil from 2008 to 2010. Over the years Imparato turned out to be a restless centipede and a hard worker. Imparato maintained contacts with everyone to tailor the end product and its sale to the wishes of the customer as much as possible. That is expected to be exactly what he will do at Alfa Romeo. Even with love for the brand. Alfa Romeo will be a very important pillar in the premium segment under Stellantis in the coming years. Tavares said today that it will work on systematically investing in the brand.

 

patfromigh

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Looking at history, the Citroen-Maserati marriage of the 1970s isn't what crippled the the brand, it was the time period after the divorce. There were quality lapses, a total lack of reliability, and shoddy dealer network in the US. (I can't speak for Europe.) This was all during the Bi-Turbo model years which followed the breakup. I only used Maserati as an example, but the same lessons apply to all the Stellantis brands.

A good brand manager has to be enthusiastic about customer satisfaction as well as the products.
 

Deckard Cain

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Maybe you should do a bit of research who Imparato is and where he comes from and what he stands for.
Shooting someone down in flames is done on the other forum, maybe as T690 you should go and shake hands with your friend latranyi
This is completely uncalled for. And by the way, everyone here knows that Bili is T690. He never hid it. If you want mud slinging go back to Allpar.
I prefer the more respectful atmosphere in here.
 
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Appassito

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This is completely uncalled for. And by the way, everyone here knows that Bili is T690. He never hid it. If you want mud slinging go back to Allpar.
I prefer the more respectful atmosphere in here.
Not to worry, Sjon, a colleague of mine, has left this forum.
The snide remarks about PSA and PSA personnel got up his nose.
 

Bili

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I said that the best part of PSA is their marketing and sales, not their engineering.

I would take PSA for the former, FCA for latter.

Is that hard to understand it?
 

pumadog

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I‘d add their strategy with long-Term thinking and sister cars. And the design for FCA.
 

Deckard Cain

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Not to worry, Sjon, a colleague of mine, has left this forum.
The snide remarks about PSA and PSA personnel got up his nose.
Having snide remarks to an organization is different than making snide remarks and personal attacks to other forum goers, so good riddance to your friend.
In Allpar they make it a sport of bashing the european side of FCA, so maybe someone has double standards about snide remarks to certain corporations.

And I must say that I agree with Bili that engineering is not the strong suit of PSA. Opposed to him, I actually think that's what makes them a nice fit to FCA. In the future, the engineering side will be dominated by FCA, the production side will make better use of the superior FCA factories. And the marketing and sales from FCA products will improve a lot, which is exactly what they need.
With Renault, we would have great engineering from both sides, and in Europe they would be a better fit, but I don't think that the long term benefits would be as good.
 

AlexB

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I said that the best part of PSA is their marketing and sales, not their engineering.

I would take PSA for the former, FCA for latter.

Is that hard to understand it?
However moving the Head of Peugeot to the Alfa Romeo CEO role is significant endorsement of Alfa Romeo’s potential.
It seems Maserati separated from Alfa given Ralph’s role.
 

Bili

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However moving the Head of Peugeot to the Alfa Romeo CEO role is significant endorsement of Alfa Romeo’s potential.
It seems Maserati separated from Alfa given Ralph’s role.
Not Head, CEO of Peugeot. Ex-PSA puts more emphasis on brand CEOs.

He was also Vice President of PSA for retail sales. AFAIK PSA has the highest margins in Europe for retail sales. That's where they are kicking.
 

AlexB

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Not Head, CEO of Peugeot. Ex-PSA puts more emphasis on brand CEOs.

He was also Vice President of PSA for retail sales. AFAIK PSA has the highest margins in Europe for retail sales. That's where they are kicking.
^^^^That’s all why moving him to Alfa is a statement about what Alfa can be rather than a “demotion”.
Hopefully he gets E-segment products done & approved.
 

Bili

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@AlexB

Design part? I can't comment much except for the fact that Alfa will have some models which are focused on Europe like small B segment SUV although that one is already designed by now.

Separating it from Maserati? That's what Mike Manley did. I'm talking about engineering. Moving all Alfa development from Modena to Turin. I was against such move and I'm hoping that Alfa Romeo on Giorgio will be developed in Modena in the future. FWD Alfas may and should be developed in Turin.
 

Deckard Cain

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^^^^That’s all why moving him to Alfa is a statement about what Alfa can be rather than a “demotion”.
Hopefully he gets E-segment products done & approved.
Alfa in Europe really needs to improve their sales. The Stelvio and Giulia sold well below what they should've sold. And in Portugal, their dealers are lazy, and don't offer decent deals compared to the germans, I can tell you that.
Another thing that is important, the PSA side seems to clearly understand that sales growth requires a multi-year consistent effort. Just look for how long they built DS. FCA management always lacked that patience to do consistent investment even if at first sales numbers might be underwhelming.

I like the PSA merger because of that philosophy. Combining that with the engineering of FCA will lead to great growth.
 

Bili

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IMO this doesn't not bode well, in case it's true.

Google translate:

The excitement around Sauber's futurein F1 continues. The possibility of joining Renault has never really taken hold, while the continuation of the partnership relationship with Ferrari from 2022 to 2025will be made official shortlywith regard to the supply of the power unit and more. The use of the engine, in fact, also includes the use of the same gearbox and a similar geometry of the rear suspension as well as identical electronic and hydraulic controls. However, the situation is different as regards the title sponsor Alfa Romeo , whose new CEO Jean-Philippe Imparato does not seem inclined to continue investing in F1.Carlos Tavares , on the other hand, is PSA's number one and, like the new Renault CEO Luca De Meo, appreciates racing to the point of evaluating the purchase of Sauber to bring a brand belonging to the new Stellantis galaxy to F1 . A prospect that Ferrari president John Elkann may not agree with . Here are some extracts from the analysis by Dieter Rencken published on Racefans.net .

Because the renewal between Sauber and Ferrari may no longer see Alfa Romeo in F1


"[...] Even if Ferrari and Stellantis are separate entities being listed under the RACE and STLA shares respectively, they are united by the company Exor, chaired by John Elkann, who holds the majority of the shares [...] Elkann may not be a big fan of F1, but he certainly understands how much a brand can gain value and charm if engaged in motorsport […] Carlos Tavares has instead taken part as an amateur driver in rallies or at the wheel of a single-seater in more than 500 events and if he intends to buy the Sauber in view of an ambitious project concerning the new Stellantis alliance will certainly find an interested interlocutor in Turin. […] The obstacle could be which brand to run in F1. The alliance owns the Alfa Romeo and Maserati brands, both with a glorious past in F1. […] The new CEO of Alfa Romeo, Jean-Philippe Imparato, has not recently proved to be a big supporter of investment in the world of racing, judged 'dead' until he is electrified. […] This leaves the Maserati option on the table, but the question is whether John Elkann will accept the fact that the two most prestigious brands in his possession, Ferrari and Maserati, can compete wheel to wheel in F1. [...] Currently, Stellantis within its management organization does not have an autonomous department dedicated to motorsport [...] In this regard, Carlos Tavares recently recalled some of his former Renault loyalists such as Cyril Abiteboul and Thierry Koskas to Stellantis [... ] The conditions for Stellantis' future in F1 are all there,
 

pumadog

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Well, it's just speculation because Imparato was very cautious with racing budgets in the past. But as the Ferrari-Sauber partnerships continues and Ferrari benefits from Alfa-Sauber as a junior team, while Sauber benefits much from the Alfa Romeo branding/partnership as Frédéric Vasseur said several times – why should they give that up? Does it cost Alfa Romeo money at all? I think that they didn't officially extend the Alfa partnership yet because of the merger process.
 

Deckard Cain

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Well. It didn't bring much in terms of sales to Alfa, because they have no products to sell.
 

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