Mopar Insiders Forum

Register a free account today to become a member! Once signed in, you'll be able to participate on this site by adding your own topics and posts, as well as connect with other members through your own private inbox!

All FCA US Brands Improve in J.D. Power 2018 APEAL Study:

redriderbob

Mopar Guru!
Staff member
Joined
Apr 21, 2018
Messages
5,122
Reaction score
3,775
Location
Metro Detroit
All FCA US Brands Improve in J.D. Power 2018 APEAL Study:
Ram & Dodge Place In Top Five Mass-Market Brands:


CH018_018THlil0dkrijaj4svnnk7skk138f5-780x405.jpg

2018 Chrysler 300S. (Chrysler)

FCA US continues to show improvement in quality as all FCA US brands posted year-over-year improvements in J.D. Power’s 2018 U.S. Automotive Performance, Execution and Layout (APEAL) Study™.

Ram and Dodge ranked third and fourth, respectively, among all mass-market brands. Dodge and Jeep® were the second and third most improved brands, respectively, in this year’s study.

DG017_046CHslpmrf6752rsi9r7ovrhh9snnu.jpg
2018 Dodge Charger R/T Scat Pack. (Dodge)

“My colleagues and I are pleased to see continued improvement across all of our brands and the second consecutive win for our segment-leading Chrysler Pacifica minivan,” said Scott Garberding, Head of Quality, FCA. “We are focused on building a bridge of sustained quality into our future vehicles as we look to bring industry-leading innovation into our forthcoming lineup while also remaining committed to the award-winning vehicles in our existing product portfolio.”

For the second consecutive year, the Chrysler Pacifica took the top spot among all minivans. The Dodge Charger and the Chrysler 300 also performed well in the APEAL study, ranking second and third in the Large Car segment, respectively.

CH017_121PFcu3pi0slscp4m4k2lslul35m7o.jpg
2018 Chrysler Pacifica Limited. (Chrysler)

The APEAL Study, now in its 23rd year, measures how gratifying a new vehicle is to own and drive, based on customer evaluations of 77 vehicle attributes of new 2018 model-year vehicles. Customers are surveyed after 90 days of ownership at the same time as J.D. Power’s Initial Quality Study (IQS). According to J.D. Power, the most appealing vehicles have greater owner loyalty, command higher transaction prices and spend less time on dealer lots before purchase.

FCA Media

https://moparinsiders.com/all-fca-us-brands-improve-in-j-d-power-2018-apeal-study/
 

Morty

Member
Joined
May 21, 2018
Messages
67
Reaction score
75
Location
Spain
This must be good news. Now some statistics please.:)
 

Users who are viewing this thread

Top