Actress Kathryn Hahn Stars in Marketing Campaign for the Chrysler Pacifica S
The campaign features Hahn as a mom who doesn’t sacrifice having fun, whether it’s picking up the kids from school, a night out with the girls or unloading the groceries in her Chrysler Pacifica S. The Chrysler Pacifica S Appearance Package shown in the series features a customized, athletic look with black accents inside and out and is available on 2018 Pacifica Touring Plus, Touring L, Touring L Plus and Limited models.
The videos are set against music that spans the '80s, '90s and the '00s, including Juvenile ("Back That Thang Up"), Fergie ("M.I.L.F. $"), Montell Jordan ("This Is How We Do It"), Chamillionaire ("Ridin") and Scorpions ("Rock You Like A Hurricane").
“This campaign spoke to me as both a mom who spends a lot of time with my kids while driving and as someone who still likes to turn up the volume after I’ve dropped them off at school,” said Kathryn Hahn.
View the five-part video series below:
"Soccer Practice:” To run across television, social and digital
“Back That Thing Up:” To run across television, social and digital
“My Jam:” To run across television, social and digital
“School Pick-Up:” To run across social and digital
“Parking Ticket:” To run across digital and social
The Chrysler brand created the campaign in partnership with Doner.
FCA US Media
- The new advertising campaign starring actress Kathryn Hahn ("Bad Moms," "Transparent") for the Chrysler Pacifica S will span across television, digital and social, including Chrysler brand’s Facebook, Twitter and Instagram channels
- The five-part video series features music of Juvenile, Fergie, Montell Jordan, Chamillionaire and Scorpions
- First video, "Soccer Practice," debuts on television; all videos are viewable on Chrysler brand’s YouTube channel
The campaign features Hahn as a mom who doesn’t sacrifice having fun, whether it’s picking up the kids from school, a night out with the girls or unloading the groceries in her Chrysler Pacifica S. The Chrysler Pacifica S Appearance Package shown in the series features a customized, athletic look with black accents inside and out and is available on 2018 Pacifica Touring Plus, Touring L, Touring L Plus and Limited models.
The videos are set against music that spans the '80s, '90s and the '00s, including Juvenile ("Back That Thang Up"), Fergie ("M.I.L.F. $"), Montell Jordan ("This Is How We Do It"), Chamillionaire ("Ridin") and Scorpions ("Rock You Like A Hurricane").
“This campaign spoke to me as both a mom who spends a lot of time with my kids while driving and as someone who still likes to turn up the volume after I’ve dropped them off at school,” said Kathryn Hahn.
View the five-part video series below:
"Soccer Practice:” To run across television, social and digital
“Back That Thing Up:” To run across television, social and digital
“My Jam:” To run across television, social and digital
“School Pick-Up:” To run across social and digital
“Parking Ticket:” To run across digital and social
The Chrysler brand created the campaign in partnership with Doner.
FCA US Media