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I think it can work with the right products and of course good marketing. I think the Lancia name is so much stronger than DS, Peugeot or Opel. I mean what’s DS? It’s nothing…..
FCA Europe badly needs some of that PSA marketing skill. And Italians really need to build up on the successes of their model names - Uno, Punto etc. And even before that 128,127,124 etc. At least the 500 and Panda have survived.
As for French sporting cars when it comes to hot hatches they...
I think they've got the styling just right. The face looks angrier which will be more welcome in many markets. The Abarth should look like a little demon ;)
Actually if the US part of FCA wasn't capacity constrained they could cover a fuller range of SUVs utilizing the D and C brands to full effect. Similar to the way VAG does.
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