These types of spin off or derivatives of common architectures, once full implemented, will translate into much better build quality, lower costs and more profit. It has been a grueling process in the North American market as the new generation of Jeeps, Rams, Dodges and Chrysler’s have been slow coming to market. One hopes that reality in interpreting this market and respecting its culture and demands in product will produce great product that folks want not what some in charge are pushing.. In addition, decisions on things like electrification, if it follows the European driven thinking and policy, could be rejected wholesale and lead to these domestic brands suffering in the North American market. European manufactureres and hopefully governments, will see the impossibility of these politically driven plans and is now looking to find ways to keep gas powered vehicle relevant and available long term.
As a North American consumer I echo the sentiments of a majority of my market segment demographic, keep it gas and keep it big or say good bye to our dollars.
The plight of Disney and Budweiser should be the shot across the bow that communicates clearly that American consumers should not be trifled with or disrespected. We won’t buy what your selling. Boom!