Chrysler Shines at Woodward Dream Cruise for 100th Anniversary

Yesterday, I made my way over to the Chrysler display set up at Woodward Avenue and 13 Mile, the day before the Woodward Dream Cruise—and I’ve got to say, it’s great seeing the Chrysler brand holding its own right in the middle of the action for its 100th Anniversary. While Dodge has their setup about 8.5 miles up Woodward, Chrysler carved out its own spotlight, and it worked perfectly.

When we previewed this display earlier, we mentioned that Chrysler would be bringing two incredible pieces from its Historical Collection, and sure enough, they were front and center:

• 1924 Chrysler Six Prototype – One of only five ever built before official production, and still owned by Chrysler today.

• 1955 Chrysler 300 – The famous “banker’s hot rod,” America’s first modern performance luxury car, and the most powerful production passenger car of its time.

Seeing both of these icons in person alongside the brand’s latest innovations really made the 100-year legacy feel real.

Stow ’n Go Challenge and Pacifica FAV Edition – 

The big interactive draw was the Chrysler Pacifica Stow ’n Go Challenge, letting visitors race against the clock to see how much gear they could stash into a 2025 Chrysler Pacifica with Stow ’n Go seating. Celebrating its 20th anniversary, Stow ’n Go is still the best minivan storage setup on the market, with seats folding flat into the floor for unbeatable cargo space.

The featured van was the new 2025 Pacifica Family Adventure Vehicle (FAV) Edition, complete with blacked-out accents from the S Appearance Package, a Thule cargo carrier, and a unique FAV decal. It’s clearly built for road trips and weekend getaways, blending utility with style.

For those up for competition, the fastest team over the Dream Cruise weekend wins tickets to a B-52s concert—a perfect tie-in, considering the lyric from “Love Shack”: “got me a Chrysler, it seats about twenty…” Plus, you can sign up for a chance to win $100,000 towards a new Chrysler Group vehicle. Everyone who enters walks away with a cool aluminum water bottle featuring the new Chrysler logo and “Century of Innovation” branding.

A Brand That Can Stand Alone – 

What stood out to me most wasn’t just the history or the prizes—it was seeing Chrysler literally and figuratively in the driver’s seat. This display proved that the brand doesn’t need to be tied to Dodge or Jeep® to draw a crowd. With the mix of heritage, innovation, and hands-on fun, Chrysler showed it can stand on its own and still own a major spot in one of the biggest car events in the world.