Chrysler Heir Sends Proposal To Stellantis For Brands

Frank B. Rhodes, Jr., the great-grandson of Chrysler Corporation founder Walter P. Chrysler, has put forward a detailed proposal to Stellantis CEO Carlos Tavares regarding the future of the Chrysler and Dodge brands. This proposal, aimed at revitalizing and redefining these iconic brands, focuses on addressing the concerns of loyal customers while navigating the challenges of the evolving automotive landscape.

Rhodes begins his proposal by acknowledging the current shift in Stellantis’ strategy toward electric vehicles (EVs). “We understand the importance of embracing new technologies and meeting global demands for sustainability,” Rhodes states. “However, we must not lose sight of the heritage and unique appeal of Chrysler and Dodge that have defined these brands for decades.”

A core aspect of Rhodes’ proposal is the emphasis on maintaining the distinctiveness of the Chrysler and Dodge brands while integrating new technologies. “Our vision for THE NEW CHRYSLER/DODGE, LLC is to strike a balance between innovation and tradition,” Rhodes explains. “We want to ensure that our customers see us as a brand that respects its roots while embracing the future.”

Rhodes has made it clear that he is seeking investors to support his ambitious plan to purchase the Chrysler, Dodge, and Plymouth brands back from Stellantis. “Our goal is to bring these iconic American brands back under American control,” Rhodes asserts. “By creating THE NEW CHRYSLER/DODGE, LLC, we aim to restore the brands’ heritage and independence, allowing them to thrive with a renewed focus on their American roots.”

Rhodes is keenly aware of the concerns voiced by fans of the Chrysler and Dodge brands, especially regarding Stellantis’ recent moves towards EVs. “Many of our customers have expressed their apprehension about the shift to electric vehicles,” Rhodes notes. “They are concerned that the essence of what makes Chrysler and Dodge special may be lost in this transition.”

To address these concerns, Rhodes proposes a multi-faceted approach. “We plan to introduce new models that not only incorporate advanced technologies but also honor the legacy of our brands,” he says. “For example, the introduction of hybrid versions of classic models could serve as a bridge between the past and the future.”

Rhodes also highlights the need for pricing strategies that cater to a broad audience. “With high interest rates and climbing vehicle prices, it’s crucial to offer options that are accessible to our customers,” Rhodes points out. “Our aim is to have a range of vehicles that cater to different budget levels without compromising on quality or performance.”

In terms of new models, Rhodes envisions an expansion that includes both performance-oriented vehicles and more budget-friendly options. “We want to keep the thrill of driving a Dodge and the luxury of a Chrysler alive,” Rhodes explains. “This means continuing to develop high-performance models while also ensuring that we have vehicles that meet the needs of everyday drivers.”

Rhodes’ proposal also addresses the importance of customer engagement and brand loyalty. “We need to foster a stronger connection with our customers by listening to their feedback and involving them in our development process,” Rhodes emphasizes. “Our goal is to create a community where Chrysler and Dodge enthusiasts feel valued and heard.”

Those interested in a deeper dive into Rhodes’ vision can download and read his full proposal by CLICKING HERE.