Chrysler fans at this year’s Carlisle Chrysler Nationals got a rare and exciting opportunity to hear straight from Chrysler CEO Chris Feuell about what’s next for the brand. In a candid fireside chat-style Q&A, Feuell touched on everything from performance vehicles to affordability—laying out a vision that shows Chrysler is far from done.
Right away, Feuell addressed the elephant in the room: speculation that Stellantis might be preparing to sell or shut down the Chrysler brand. She didn’t mince words.
“So, I get this question on almost a daily basis,” Feuell said. “I want to put to rest any thoughts, rumors, or assumptions that it is being sold. It is not. Like I said, Antonio Filosa is now at the helm of the company, he believes in Chrysler, he is rebuilding our portfolio, and he is doubling down his investment to grow in the North American market and reclaim leadership in all of our brands.”
Feuell confirmed that Chrysler is growing, with multiple new products in development. One of them is the crossover codenamed C6X, which MoparInsiders has reported on. She also mentioned a second crossover, a heavily updated Pacifica, and a future sedan that could carry the Chrysler 300 name.
“We are working on a car, and I can tell you that with 100% certainty,” she said. “I can’t tell you when exactly it’s going to launch, but I hear from all of you that you want to see the 300 come back and that’s on the table, for sure.”
One of the biggest crowd reactions came when Feuell talked about SRT returning to the spotlight.
“I am so excited to bring back SRT,” she said. “I can tell you after meeting with my counterparts Tim Kuniskis and Matt McAlear we got a really awesome plan for SRT. It’s a great opportunity for us to bring back the performance brands and products that have been so iconic in the past as we look to the future. To cut to the chase, I think you can expect to see some SRT models under the Chrysler brand. I think the Pacifica would be great, but we’ve got plans to incorporate those models into our future products as well.”
When asked about recent changes in emissions laws—especially in CARB states like California—Feuell said these adjustments are giving Chrysler more flexibility to pursue a multi-energy strategy, rather than going all-in on battery-electric vehicles.
“So, a lot of the legislation that has been passed recently has paved the way for us to bring back the HEMI, bring back SRT, and to go multi-energy rather than double down on battery-electric,” she explained. “Now battery-electric does serve a certain portion of the market, but a majority of the American consumer want to have the flexiblity to choose what they want to drive and we want to be able to offer that.”
One of the most important points Feuell made was Chrysler’s renewed commitment to affordability. She pointed out that the average new vehicle transaction price is currently far too high for most buyers.
“One of the things that is very important for us to prioritize though is affordability, that is something important for customers around the country,” Feuell told the audience. “The average transaction price for a new car, believe or not, is $49,000. And that doesn’t work for most consumers, who are looking for a new vehicle. So we are working on a small car or whether you call it a compact car, but something that can transact under $30,000 and really compete in the heart of the segment but that will be beautiful and fun to drive and aspirational, because you want people to feel proud about not what they’re driving but that it’s wearing a Chrysler badge.”
With plans to expand to a four-vehicle lineup, add SRT performance variants, launch a sub-$30,000 compact car, and reintroduce internal combustion alongside electrification, Chrysler is setting a bold new course. Chris Feuell made it clear—this brand is not backing down.
Stay tuned to MoparInsiders.com for more exclusive coverage and live updates from events like Carlisle.
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