Chinese-Built 2025 Dodge Attitude Will Cost This Much

Dodge has introduced a fresh face to its lineup in Mexico with the all-new 2025 Dodge Attitude. The new Attitude continues Dodge Mexico’s strategy of rebranding Chinese-made vehicles, this latest model is based on the GAC-Trumpchi Empow, similar to how the Dodge Journey was developed from the GAC-Trumpchi GS5. The 2025 Attitude aims to offer modern features and a striking design, for an affordable price in the compact sedan segment.

A Closer Look at the Dodge Attitude’s Trims –

Last month, we discussed the new Attitude following its presentation to Dodge Mexico’s dealer network. With the official launch approaching, more details have emerged about the various trim levels, their specific features, and the pricing structure.

The 2025 Attitude will be available in three trim levels: SXT, Sport, and GT. Each trim is designed to cater to customer’s different needs and preferences, from those seeking basic functionality to those desiring a more premium experience. 

Attitude SXT (Price $399,900 MXN or about $23,480 USD) – 

The entry-level SXT trim comes equipped with a turbocharged 1.5-liter I-4 engine that delivers 168 horsepower and 184 lb.-ft. (250 Nm) of torque. Paired with a 7-speed dual-clutch automatic transmission, the SXT promises a responsive driving experience.

Key features of the SXT include:

• 10.25-Inch Infotainment System
• 7-Inch LCD Digital Gauge Cluster
• Automatic Headlights and LED Daytime Running Lights (DRLs)
• (6) Airbags
• Cruise Control
• Electronic Parking Brake (EPB) with Auto-Hold
• Rear Parking Camera and Sensors
• Remote Start with Keyless Enter N’ Go
• Power Windows
• Automatic Windshield Wipers with Sensor
• 17-inch Aluminum Wheels

This trim offers a well-rounded package with essential features for a comfortable and safe driving experience.

Attitude Sport (Price $454,900 MXN or about $26,710 USD) – 

The Sport trim adds several upgrades over the SXT for those looking for more luxury and convenience.

Additional features in the Sport trim include:

• Upgraded Sound System
• 10.25-inch LCD Gauge Cluster
• (9) Autonomous Security Features
• Front Parking Assistance Sensors
• Power and Heated Mirrors
• Dual-Zone Climate Control
• Leather-Wrapped Sport Steering Wheel with a Flat-Bottom Design
• Paddle Shifters
• 5-Way Power Driver Seat
• Leather Seats with Heated and Ventilated options for the Driver and Front Passenger
• 18-Inch Aluminum Wheels

The Sport trim is designed for drivers who appreciate added comfort, technology, and safety features.

Attitude GT (Price $488,900 MXN or about $28,700 USD) – 

The top-tier GT trim enhances the driving experience with sportier and more advanced features.

Upgrades in the GT trim include:

• Blind-Spot Monitoring (BSM)
• Sport Interior available in Black or Black/Red
• 4-Way Lumbar Support for the Driver
• 4-way Power Front Passenger Seat
• Electrochromic Rearview Mirror
• Wireless Phone Charger
• 18-Inch Aluminum Wheels with a Satin Black Finish
• Rear Sports Spoiler

The GT trim offers sportiness and premium features, making it the ideal choice for those seeking a top-of-the-line compact sedan.

The 2025 Dodge Attitude will be offered in four exterior colors: Bright White (PX7), Brilliant Black (PXH), Granite (PAB), and Star Silver (PZ6).

A New Direction for Dodge in Mexico –

The 2025 Dodge Attitude represents a significant shift from its predecessor, based on the Mitsubishi Mirage. The new model features sleek headlights, a large grille with a black horizontal bar, and distinctive Dodge badges. These elements give the Attitude a modern and aggressive look, aiming to attract a wide range of enthusiasts in Mexico.

Under the hood, the 1.5-liter turbocharged engine, sourced directly from the GAC-Trumpchi Empow, ensures that the Attitude delivers both power and efficiency. The 7-speed dual-clutch transmission further enhances the driving experience, providing smooth shifts and quick acceleration.

A Strategic Move –

Dodge’s strategy of introducing Chinese-based vehicles to its Mexican lineup reflects the current market’s demand for affordable yet feature-rich compact cars. With the new Attitude, Dodge continues to offer a viable option for customers seeking a modern compact sedan at a competitive price point. The Attitude’s combination of style, technology, and performance makes it a strong contender in the Mexican market. It will arrive in Mexican dealers in September.