Cash Grab or Popular Demand? 2025 Wrangler 392 Final Edition

In a move reminiscent of Dodge’s controversial decision with the Durango SRT HELLCAT, Jeep® has announced that the Jeep Wrangler Unlimited Rubicon 392 Final Edition will return for the 2025 model year. This decision has the potential to anger many who purchased the 2024 Final Edition, believing it was the last of its kind.

Earlier this year, Jeep revealed that the HEMI®-powered Wrangler 392 would be discontinued after 2024. The announcement sparked a rush of excitement and urgency among Jeep enthusiasts, many of whom eagerly snapped up the 2024 Final Edition, thinking it would be their last chance to own the most powerful Wrangler ever made. The 2024 model was marketed as a special, one-time offering with exclusive features and limited availability.

However, Jeep stated that after receiving feedback from the Jeep community, the American adventure decided to bring back the Wrangler 392 for another year. “When news broke in March that Wrangler 392 was roaring off into the sunset, the comments, coverage and conversation showed us that the Jeep community isn’t quite ready to say goodbye to the [HEMI]-powered Wrangler,” said Bill Peffer, Senior Vice President and Head of Jeep® North America in an official press release.

While this move demonstrates Jeep’s responsiveness to its fans, it has also sparked considerable frustration among those who invested in the 2024 Final Edition. These customers, who believed they were purchasing a unique, limited-production vehicle, now feel misled and devalued by the continuation of the model.

This situation mirrors the controversy Dodge faced when it announced that the 2021 Durango SRT HELLCAT would be a one-year-only production limited to 2,000 units, only to expand that production and re-release the vehicle in 2023. Owners of the original limited edition felt betrayed, and many went on to sue Dodge over the perceived devaluation of their vehicles. 

For the 2025 Jeep Wrangler 392, the specifications remain impressive. The vehicle features a 6.4-liter (392 cubic-inch) HEMI® V8 engine producing 470 horsepower and 470 lb.-ft. of torque. It can accelerate from 0 to 60 mph in 4.5 seconds and complete a quarter mile in 13 seconds flat. Off-road capabilities include an 8,000-lb.-capacity Warn winch, 11.6 inches of ground clearance, 34.5 inches of water fording, heavy-duty rock sliders, and a suite of trail-rated features like the Selec-Trac two-speed transfer case and Dana 44 axles with Tru-Lok electronic locking differentials.

The 2025 model retains many of the exclusive features of the 2024 Final Edition, such as the hood and fender vent decals, black Nappa leather-trimmed seats, and monogrammed shifter medallion. However, certain items like the Mopar triple loop grille guard and the Mopar Jeep 83-piece toolkit will remain exclusive to the 2024 model year.

Production of the 2025 Wrangler Unlimited Rubicon 392 Final Edition is slated to begin in Q1 2025, with orders opening later this year. As Jeep moves forward with this decision, it faces the challenge of managing the expectations and frustrations of its loyal customer base. Whether this move will ultimately strengthen or weaken Jeep’s relationship with its fans remains to be seen.