Auburn Hills HQ Gets Updated Look With 2025 Ram 1500 REV Wrap

Stellantis headquarters in Auburn Hills, Michigan, has a tradition of updating the look of their 15-story tower with a wrap highlighting a new product from the automaker. However, since the merger of Stellantis, the process of updating the building has been slow, resulting in almost a year since the last change from the Jeep® Grand Wagoneer Series III to the electrified Grand Cherokee 4xe.

Recently, the building was updated to feature the face of the upcoming all-electric 2025 Ram 1500 REV pickup. The 2025 Ram 1500 REV will offer customers two all-electric options, including a standard 168-kilowatt-hour (kWh) battery pack with a targeted range of up to 350 miles and an optional 229-kWh large battery pack with a targeted range of up to an unsurpassed 500 miles.

“The all-electric Ram 1500 REV is a monumental milestone on our continued journey to offer the industry’s best-electrified solutions and further fortifies our award-winning lineup,” said Mike Koval Jr., Ram CEO. “We believe in bringing the right range of powertrain solutions to our customers and will continue to redefine the pickup truck segment. Our all-new Ram 1500 REV pushes past the competition in areas customers care about most, including range, towing, payload, and charge time.”

Both battery packs can add up to 110 miles of range in approximately 10 minutes, with 800-volt DC fast charging at up to 350 kW, offering customers quick and convenient charging solutions. The Ram 1500 REV also features vehicle-to-vehicle, vehicle-to-home, and vehicle-to-grid bi-directional charging, allowing the truck to charge another Stellantis battery-electric vehicle or provide power back to the grid. With Ram’s mission to make lives easier, the truck can also send power to a home during a storm, run the tailgate party or provide power at the camp or job site.

The 2025 Ram 1500 REV will be available in five trims, including Tradesman, Big Horn/Lone Star, Laramie, Limited, and an all-new Tungsten trim featured on the building wrap. Other targeted performance figures include a 0-60 mph time of 4.4 seconds, 654 horsepower, and 620 lb.-ft. of torque, up to 24 inches of water fording, up to 14,000 lbs. towing, and a maximum payload capacity of 2,700 lbs.

The 5.4 million-square-foot complex is the second-largest building in the U.S. in floor space, only surpassed by the Pentagon. Over 200,000 cars travel past the building on Interstate 75 (I-75) in Auburn Hills daily. The 15-story tower is the complex’s centerpiece and can be seen for quite a distance down the interstate.

The 2025 Ram 1500 REV will start production in late 2024, followed by a range extender model dubbed REV XR.