Alfa Romeo Tonale to be Awarded on “Top Chef Canada” Season 11

Alfa Romeo has announced its role as the official luxury SUV sponsor of Top Chef Canada season 11, offering the grand prize winner a 2024 Alfa Romeo Tonale PHEV Q4. This season’s champion will drive away in the stylish and eco-friendly SUV, blending Italian craftsmanship with cutting-edge technology.

The Tonale PHEV marks Alfa Romeo’s first entry into the compact crossover in the C-segment, combining over 110 years of automotive expertise with a focus on sustainable performance. It offers a powerful plug-in hybrid system, boasting 285 horsepower and 347 lb.-ft. of torque. With an all-electric range of up to 53 kilometers (33 miles), it provides the flexibility of efficient daily driving, alongside the performance Alfa Romeo is known for.

Larry Dominique, Senior Vice President and Head of Alfa Romeo North America, shared his excitement about the collaboration. “This partnership brings together two distinct crafts that epitomize excellence, innovation, and a passion for performance,” Dominique said. The winner of Top Chef Canada will be awarded a vehicle that exemplifies luxury and technology, perfectly suited for the show’s top culinary talent.

Top Chef Canada season 11, airing on Food Network Canada starting October 14, 2024, will see competing chefs, judges, and guests experience the Tonale first-hand. The vehicle will be used throughout the series for transporting participants to off-site cooking challenges, further showcasing its versatility.

This collaboration emphasizes Alfa Romeo’s growing presence in the hybrid and electric vehicle space, with the Tonale leading the charge for the brand’s future lineup. Its blend of modern technology, luxurious design, and Italian heritage makes it a fitting reward for the champion of Canada’s top culinary competition.