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Stellantis Is Pulling Out Of North American Auto Shows

Will Look At Events On A Case-By-Case Basis…

In a notable decision reflecting the evolving dynamics of the automotive industry, Stellantis has formally announced its withdrawal from the North American auto show circuit. The automaker, encompassing several brands, including Alfa Romeo, Chrysler, Dodge, Jeep®, FIAT, and Ram, cited the challenges inherent in the current automotive market as the primary rationale behind this strategic shift.

Dodge Charger Daytona SRT Banshee Concept at NAIAS. (MoparInsiders).

“In an interview with Automotive News Canada, a Stellantis representative highlighted the company’s strategic direction, emphasizing, ‘With a focus on preserving business fundamentals to mitigate the impact of a challenging automotive market in North America, Stellantis is working to optimize its marketing strategy as it relates to auto shows.’ This statement underscores the concerted efforts undertaken by the conglomerate to navigate the complexities of the current automotive landscape.”

Chrysler Airflow Graphite Concept at NAIAS. (MoparInsiders).

The decision to disengage from these shows comes amid an industry-wide reassessment of marketing strategies. Stellantis emphasized its commitment to fortifying core business fundamentals while endeavoring to optimize its approach to marketing, particularly concerning auto shows. Notably, the absence from recent major events, including the Los Angeles Auto Show and the Consumer Electronics Show (CES) in Las Vegas, foreshadowed this strategic repositioning.

2025 Ram 1500 REV at NAIAS. (MoparInsiders). 

While Stellantis plans to leave attendance at local events to the discretion of individual dealerships, the company has signaled a case-by-case evaluation of future participation in auto shows. This shift underscores broader questions regarding the relevance of expansive auto shows in an increasingly digital world. While these exhibitions continue to offer tangible experiences for potential buyers, brands increasingly explore digital and exclusive gatherings as alternative avenues for engagement.

2024 Jeep® Gladiator Rubicon X at NAIAS. (MoparInsiders).

The automotive landscape is undeniably undergoing a profound transformation, prompting industry players to recalibrate their approaches to consumer engagement. Stellantis’ recalibration away from the traditional auto show scene is a testament to the evolving dynamics and the imperative for adaptable strategies in an ever-evolving automotive ecosystem.

2024 Ram 1500 TRX Final Edition at NAIAS. (MoparInsiders).
2024 Ram 1500 TRX Final Edition at NAIAS. (MoparInsiders).

This strategic shift by Stellantis invites contemplation on the future trajectory of auto shows and the broader strategies automotive giants employ in navigating the changing tides of consumer engagement in an era characterized by digital connectivity and evolving preferences.

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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When I was a kid many, many moons ago,y dad had a saying when I was going to do something that wasn’t the smartest thing to do. I am sure some of you may have heard this.

“Don’t cut off your nose to spite your face.”

I think Stellantis just cut off their nose!

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NAH the shows have little value anymore. Expensive.... Legacy Media days it was a must but today the ROI is limited ...... Better to just do good new Media blitz and get trending over being part of the Noise. They are already getting more attention for Not being there then they would have for being there.

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I was thinking about going to the Chicago show this year, but I remembered I have a huge schedule conflict. The city is a mess due to all the latest politics and now this. I'll pass.

I am surprised Stellantis has a marketing department, much of what I see lately contradicts the existence of any.

Reply 3 Likes

I was thinking about going to the Chicago show this year, but I remembered I have a huge schedule conflict. The city is a mess due to all the latest politics and now this. I'll pass.

I am surprised Stellantis has a marketing department, much of what I see lately contradicts the existence of any.

I betting the Kids there don't see the value in it, rather just do ad buys SEOs, and all the modern marketing stuff. New Union Contract, slowing sales, bet they the asked where they wanted the cut and this was first on the list.

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It smells of a spiteful payback to labor and demonstrates a lack of respect for our North American industry and any understanding or appreciation for our auto culture traditions and consumers. As Triple T alluded, not as meaningful today, but damn symbolic and evidence of an unsavory attitude. Maybe it’s time for some pushback. Look at those latest Stellantis sales numbers, maybe it’s symbolic too. Bad attitudes accompanied by poor management. Smells,

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