Alfa Romeo Post Record-Breaking Global Results In First-Half Of 2023

Alfa Romeo has concluded the first half of 2023 with exceptional results, building on the momentum gained in an outstanding first quarter. The company’s performance confirms the effectiveness of its strategic plan, characterized by a relentless commitment to all-around quality, discipline, and long-term goal achievement despite the complexities and global challenges faced in the current year.

Impressive Global Registrations

Alfa Romeo’s global registrations have skyrocketed by an impressive 57% when compared to the first half of 2022. This surge in demand is a testament to the brand’s growing popularity and the successful execution of its strategic vision. Notably, the European market has witnessed remarkable growth, with values doubling (up 100%). Key countries like France, Germany, and Italy have contributed significantly to this upward trajectory, achieving extraordinary results with an increase of 123%, 116%, and 131%, respectively.

Middle East & Africa Region’s Consistent Record-breaking Growth

In the Middle East & Africa region, Alfa Romeo continues to enjoy robust and consistent growth, maintaining the trend established in 2022. The region experienced an impressive 173% increase in registrations, indicating the region’s strong affinity for the brand. Turkey stands out as a global leader in growth rate, maintaining its exponential positive trend that has now increased more than tenfold. Moreover, Israel and the UAE have also contributed significantly to consolidating Alfa Romeo’s position in the region, with respective growth rates of 40% and 37%.

Strategic Focus on the Asian Market

Asia remains a key strategic area for Alfa Romeo, with sales results in the first half of the year remaining stable and on par with the same period in 2022. China, a crucial market for the brand, showcased substantial growth, registering an impressive 94% increase in May compared to the same month last year. The introduction of the new Giulia and new Stelvio models in China, along with the debut of the first Alfa Romeo dealer in Hong Kong, demonstrates the brand’s dedication to this promising region. The Alfa Romeo Giulia, in particular, experienced commercial success, rising by 35% in the six-month period.

Alfa Romeo’s Quality Acknowledged in the U.S.

Across the Atlantic, Alfa Romeo’s dedication to quality has been recognized through the prestigious Initial Quality Study (IQS) conducted by JD Power. The brand has achieved remarkable results, with a clear improvement compared to 2022. Alfa Romeo outperformed other premium brands, securing the top spot in its segment and ranking third overall in the industry. The Alfa Romeo Stelvio, in the premium compact SUV segment, also garnered the highest scores among its competitors, further solidifying the brand’s reputation for quality and excellence.

Jean-Philippe Imparato, the CEO of Alfa Romeo, expressed his profound satisfaction with the company’s achievements during the first half of the year. He praised the entire team for their hard work, dedication, and unwavering commitment to achieving the set goals with humility and self-sacrifice. Imparato emphasized that the discipline with which they have pursued their strategic plan is aimed at establishing Alfa Romeo as a leader in the premium sector, specifically in terms of unmatched quality.

In his own words, Imparato stated, “The results for the first half of the year vindicate the work done by the entire team. We are achieving the goals we set for ourselves with great humility and self-sacrifice. The discipline with which we are pursuing our strategy is based on the desire to establish ourselves as a leader in the premium sector in terms of quality, and the awards we have received are proof of that. We’re therefore maintaining our passion and determination to ensure that 2023 ends with results that remain on track and become even better than an extremely positive first half of the year.”