As 2025 comes to a close, Ram Brazil can look back on a year that clearly validated the brand’s strategy in one of the world’s most competitive pickup markets. From resale value and owner satisfaction to real-world performance and efficiency, Ram didn’t just collect trophies—it proved that its products deliver where it matters most to buyers.
The year started strong. In the first half of 2025, Ram was crowned three-time champion in the Lotus Sales Champion Award in the “Semi-Light Truck Brand” category, reinforcing its position as a premium pickup brand in Brazil. At the same event, the Ram 2500 took home “Semi-Light Truck of the Year,” highlighting the continued demand for heavy-duty capability paired with refinement. Organized by Frota&Cia Magazine, the award focuses on real sales performance and fleet relevance—two areas where Ram continues to shine.
Resale value also became a major storyline early in the year. The Ram Rampage scored a win at the Best Resale awards, organized by Quatro Rodas magazine in partnership with Mobiauto. Among intermediate pickups, Rampage posted the lowest depreciation over 12 months. In simple terms, owners who bought a Rampage kept more of their money when it came time to sell or trade—something buyers increasingly care about in today’s market.
Performance headlines followed in the second half of the year. The updated 2025 Ram 1500 topped the Folha Mauá 2025 Ranking by recording the quickest 0–100 km/h (0–62 mph) time among large pickup trucks. Its result—5.9 seconds—would be impressive for a performance SUV, let alone a full-size truck. The same test also showed the 1500 leading the segment in highway efficiency, returning 11.4 km/l, which translates to roughly 26.8 mpg (U.S.).
Efficiency wasn’t limited to gasoline models either. In diesel testing, the 2.2-liter Multijet II turbodiesel-powered Rampage emerged as the most efficient pickup evaluated, delivering 21.5 km/l (about 50.6 mpg U.S.). For buyers who rack up serious mileage, that combination of torque and fuel savings is a significant advantage.
Owner satisfaction added another important layer to Ram’s 2025 success. In Os Eleitos, a well-known owner survey conducted by Quatro Rodas, Rampage was named the best intermediate pickup for the second year in a row. The study measures real-world ownership experience, including reliability, comfort, and after-sales support. With that repeat win, Rampage—Ram’s first pickup developed and built outside North America—has now accumulated 27 awards since launch, an impressive figure by any standard.
The year closed on a high note with resale recognition once again. The new Ram 1500 Laramie earned the Highest Resale Value Seal from AutoInforme among large gasoline-powered pickups. After one year of ownership, it retained more value than any of its direct competitors—proof that performance and brand strength translate into long-term confidence.
Taken together, these results paint a clear picture. In 2025, Ram Brazil didn’t rely on hype or marketing claims. It backed up its reputation with measurable performance, strong resale value, and satisfied owners. That combination is exactly why the Ram brand continues to gain momentum—and why its success story in Brazil matters well beyond the region.
