Jeep® Levels Up Its Badge Of Honor Program With Fresh Trails

Every Jeep® owner knows that adventure doesn’t stop when the pavement ends — and now, neither does the reward. Jeep is rolling out a major evolution of its Badge of Honor Program, the brand’s trailblazing system that rewards drivers for tackling legendary off-road routes across America.

This newest update expands the program’s footprint with six new themed challenges, six new Core Trails, and a bold new addition called Digital Trails, which blends real-world exploration with virtual engagement. Add in an overhauled app experience, complete with new maps and community features, and it’s clear Jeep is doubling down on what makes its brand so special — real adventure, real connection, and a shared sense of pride in going farther.

Adventure Reimagined: New Challenges for Modern Explorers – 

The updated program introduces six creative challenges that push owners to expand their off-road horizons while building a digital collection of achievements.

• Month Streaker – Log at least one trail per month for six straight months.

• Marathoner – Conquer 26 unique trails nationwide.

• Trail Titan – Complete every Core Jeep Badge of Honor Trail.

• Explorer Extraordinaire – Finish 10 distinct trails in the program.

• Digital Detour – Tackle any three Digital Trails to prove your versatility.

• Moab Marvel – Dominate all Badge of Honor trails in the off-road capital of Moab, Utah.

Each completed challenge unlocks digital badges and points that can be shared across social media — transforming a day in the dirt into digital bragging rights.

Expanding the Map: New Core Trails Added – 

Jeep has added six new Core Trails to its lineup, further spreading its network of officially recognized off-road destinations. Completion of these routes earns a physical metal badge — a small yet powerful emblem of achievement proudly displayed by Jeep owners worldwide.

New Core Trails include:

• GOAT Trail – Cross Bar Ranch Off Road Park, Oklahoma

• Lost Trail – Murphy, Idaho

• Amatista Ledges – Doña Ana, New Mexico

• Trail 8049 – Black Hills National Forest, South Dakota

• Trail #421 – Stony Lonesome OHV Park, Alabama

• The Fallen – Hurricane, Utah

Each trail is carefully curated to deliver the kind of challenging, scenic, and unforgettable driving experiences that make Jeep ownership more than just a hobby — it’s a lifestyle.

Digital Trails: The Future of Off-Road Exploration – 

For the first time, Jeep’s Badge of Honor Program is going digital. These new Digital Trails are designed for Jeepers who want to stay engaged even when they’re not near a traditional off-road trail. By using the app, drivers can earn badges and points for completing virtual trail experiences that still capture the essence of exploration.

The first wave of Digital Trails includes some iconic names:

• Steel Pass – Death Valley National Park, California

• Silver Lake ORV Area – Mears, Michigan

• Humps and Bumps – Walker Valley Forest, Washington

• Little Widowmaker – Hollerwood Offroad Park, Kentucky

• Rimrocker Trail – Montrose, Colorado to Moab, Utah

• Crazy Woman Canyon Road – Buffalo, Wyoming

These routes showcase the spirit of off-roading across a variety of terrains — from Michigan sand dunes to Utah slickrock — and help bridge the gap between digital discovery and real-world adventure.

Technology Meets Trail: The Enhanced App and Adventure Guides – 

The new version of the Jeep Badge of Honor app is more intuitive and interactive than ever. The redesigned trail map utilizes color-coded icons and filters, allowing users to sort trails by type, difficulty, or completion status. Every trail listing now includes a featured image, community ratings, detailed descriptions, and its exact GPS location — making it easier for Jeepers to plan, explore, and share their trips.

Owners with vehicles equipped with Uconnect 5 Nav can also access Jeep Adventure Guides, an integrated navigation system designed specifically for off-road exploration. It provides step-by-step trail directions, key waypoints, and terrain details, all without needing cell service.

Together, the upgraded app and onboard Adventure Guides create a seamless ecosystem that keeps Jeepers connected — even when they’re miles from civilization.

A Community That Thrives on Challenge – 

Jeep’s Badge of Honor program isn’t just about collecting stickers or metal badges — it’s about being part of a global community that celebrates courage, curiosity, and capability.

Aamir Ahmed, Global Head of Jeep® Off-Road and EVs, sums it up perfectly:

“The Jeep Badge of Honor program represents the spirit of adventure and community that defines our brand. With these new features and an enhanced app experience, we’re giving Jeep owners even more ways to explore, connect, and celebrate their off-road achievements.”

Recent activity around the Jurassic Park-themed badge release proves the point. Within just 24 hours, more than 10,000 badges were claimed, 40,000 Instagram story views were recorded, and 5,000 new members joined the Badge of Honor community.

The message is clear — Jeep owners don’t just drive; they belong. And with these latest updates, that sense of belonging now stretches even farther across America’s backroads, mountains, and digital trails.