Ram Doubles Down on American Grit with New ‘Never Stop Being American’ Campaign

The Ram brand just fired up a bold new marketing campaign that screams stars, stripes, and HEMI-powered attitude. Called “Never Stop Being American,” the campaign dropped on Flag Day and comes packed with everything you’d expect from a brand that’s as red, white, and blue as it gets — V8 engines, mullets, burnouts, rodeos, and even a few tattooed grandmas.

The new campaign launches Ram’s fresh brand ethos and tagline: “Nothing Stops Ram.” This comes on the heels of two major bombshells from last weekend — the return of the HEMI® V8 to the Ram 1500 and Ram’s long-awaited return to NASCAR. The timing couldn’t be more perfect, especially with Ram gearing up to be the exclusive truck sponsor for the America250 celebration, honoring the nation’s 250th birthday.

The campaign’s TV and social media debut features a custom rock-blues version of “The Star-Spangled Banner” performed by Kenny Wayne Shepherd, with UFC’s Dana White providing the voiceover. The 60-second spot showcases everything from the Raminator Monster Truck and Goodyear Blimp to NASCAR, flag-waving fans, and iconic American pastimes.

“This campaign is an ode to America, its people, its culture, and time-honored traditions,” said Olivier Francois, Global Chief Marketing Officer of Stellantis. “Launching it, and the new ‘Nothing Stops Ram’ tagline, sets the stage for an epic year for the brand — a year that will be remembered for the HEMI V8’s comeback, Ram’s return to NASCAR, and our central role in America’s 250th celebration.”

The brand didn’t stop there. At the Michigan International Speedway, Ram CEO Tim Kuniskis revealed the “Ram-Demption” campaign, a high-octane video featuring him behind the wheel of a Ram NASCAR concept truck at Darlington Raceway. The clip includes roaring V8s, the Goodyear Blimp soaring overhead, and fighter jets slicing through the sky.

“Last weekend, we let our Ram customers know that we heard them loud and clear, and the HEMI V8 is back,” said Kuniskis. “Nothing stops Americans and nothing stops Ram, so when our drivers told us what they wanted in their trucks, we answered the call. This is just the start of what will be an unforgettable year for the brand and our customers.”

The new “Nothing Stops Ram” tagline, created by Doner, embodies a promise of freedom, choice, and unapologetic power—themes Ram is leaning into with its American audience.

The full “Ram-Demption” video is available on Ram’s YouTube channel, with shorter clips running across NASCAR broadcasts and social platforms.

With patriotic horsepower, an iconic V8, and a comeback story that feels like pure Americana, Ram’s latest campaign isn’t just an ad — it’s a full-blown rally cry.