There’s just something about retro that hits different—and Jeep® nailed it with the Wrangler Rewind Concept. We recently got to see it up close during the Stellantis Design Cars + Coffee event at the former Walter P. Chrysler Museum grounds in Auburn Hills, Michigan, and let me tell you—this thing stole the show.
Straight from the Jeep Product Design Office (PDO) in Auburn Hills, the Rewind is a nod to the golden age of the brand—think late ‘80s and early ‘90s, back when MTV actually played music videos and off-roading meant ditching your homework and hitting the trails. Built off a two-door Wrangler, it strips away the roof and doors and replaces them with a mesh sun bonnet that gives you that full open-air experience without roasting in the sun.
But the biggest throwback punch comes from the graphics. Neon stripes and bold shapes stretch across the body in true VHS-era style. It’s like a rad mixtape in vehicle form. Jeep even threw on retro bumper stickers—Spaceballs, VH1, MTV—that had us grinning ear to ear. And in one of the coolest little Easter eggs, even the traditional Trail Rated badge has been swapped out for one that says: “Be Kind, Rewind.” That alone deserves a standing ovation.
Inside, it’s just as cool. The back seats are gone, replaced by a slick flat floor and a custom storage bin perfect for tossing in camping gear or your old-school boombox. The roll bar is revised to match the minimal interior, and the whole setup gives off this carefree, no-frills, just-go-have-fun vibe that we wish more vehicles had these days.
And don’t let the playful looks fool you—it’s still a serious trail rig. Underneath, the Rewind rolls on 37-inch BFGoodrich Mud-Terrain KM3 tires mounted on 17-inch American Expedition Vehicles (AEV) wheels. It’s ready to conquer Moab or wherever your nostalgic heart takes you.
This isn’t some overdone concept loaded with gadgets and stuff you’ll never use. The Wrangler Rewind is raw, simple, and full of heart. Jeep might say it’s just a one-off showpiece, but this feels like something they could sell tomorrow—and it would fly off the lot.
If Jeep ever decides to build a limited-run version of this, sign us up. Until then, we’ll keep dreaming of a time when radios had dials, off-road trips didn’t need Wi-Fi, and Jeeps looked this cool doing it.
2025 Jeep® Wrangler Rewind Concept Image Gallery:
