Maserati CEO Reaffirms Stellantis Support Amid Tariff Turbulence

As I stated, Maserati and less so Alfa Romeo should not and can not currently be evaluated against the long standing, far better financed and longer established luxury import brands. That does not mean they should not challenge the status quo and perhaps take a page from the Genesis brand and its growing popularity, to build on its market. This market, as stated before, has been clearly demonstrated in certain US markets with definable demographics, which, for now, must be the foundation of marketing and dealership strategies that can be expanded and prove profitable. Yes indeed, both brands have performed very well in favorable conditions, but the path to market expansion will depend on building a similar enthusiasm, confidence and perceived elitism based on the allure of things “Italian”.
Hopefully a touch of reality at the acceptability and functionality of all electrics as obviously a doomed hoax will bring power train options that will appeal to a wider audience. People lust for and strive to own many Italian brands and products, music and foods embraced by millions, why not cars that deliver on that lust.

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As I stated, Maserati and less so Alfa Romeo should not and can not currently be evaluated against the long standing, far better financed and longer established luxury import brands. That does not mean they should not challenge the status quo and perhaps take a page from the Genesis brand and its growing popularity, to build on its market. This market, as stated before, has been clearly demonstrated in certain US markets with definable demographics, which, for now, must be the foundation of marketing and dealership strategies that can be expanded and prove profitable. Yes indeed, both brands have performed very well in favorable conditions, but the path to market expansion will depend on building a similar enthusiasm, confidence and perceived elitism based on the allure of things “Italian”.
Hopefully a touch of reality at the acceptability and functionality of all electrics as obviously a doomed hoax will bring power train options that will appeal to a wider audience. People lust for and strive to own many Italian brands and products, music and foods embraced by millions, why not cars that deliver on that lust.

It’s not going to go over well here, but Maserati and Alfa’s issues have nothing to do with product, it’s the network. While that network is great at selling Jeeps and Rams, they are out of their realm in the upscale market. It didn’t work when the tried it in the late 80s early 90s causing both brands to pull out of the USA market. Marchionne didn’t study his history when he appointed ‘Bigland to take over both companies. He took Maserati from a company without an SUV that was doing 13+% margins to under 3% with one.

There was a reason why Daimler never merged the Mercedes and Chrysler networks. Maserati and Alfa needs to separated from CDJR.

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