500e (RED) Picked As Launch Model For FIAT’s EV City Car

In a bold stride toward sustainability and innovation, Fiat is set to electrify the streets of North America with the eagerly awaited launch of the 2024 Fiat 500e (RED) Edition. Combining Italian craftsmanship, cutting-edge electric technology, and a vibrant partnership with (RED), this city-friendly electric vehicle (EV) aims to redefine urban mobility while supporting a noble cause.

Marking its debut in North America, the 500e (RED) arrives as a testament to Fiat’s commitment to offering an exhilarating driving experience intertwined with a purposeful initiative. The video featuring FIAT CEO Olivier François and Bono, the iconic leader of the rock band U2 and co-founder of ONE and (RED), embarked on an electric corridor journey from Los Angeles to Las Vegas, symbolizes not just a car launch but a celebration of partnership and social responsibility on the occasion of World AIDS Day.

Already a dominant force in Europe’s EV landscape, the Fiat 500e has garnered accolades and emerged as a top-selling EV in various European countries. Now, it seeks to capture the hearts of North American drivers seeking excitement in their daily urban commutes.

The Fiat 500e (RED) Edition epitomizes the perfect blend of performance and sustainability. Equipped with a 42 kWh lithium-ion battery pack, this electric powerhouse boasts an impressive 199-mile (320-kilometer) range based on the European WLTP cycle, excelling with a remarkable 249 miles (400 kilometers) in city driving conditions.

Under the hood, the 500e packs a punch with 118 horsepower and 162 lb.-ft. of torque electric motor, you are propelling it from 0 to 60 mph (0 to 97 km/h) in a swift 8.5 seconds. Overcoming range anxiety, the 500e’s 85-kW fast charger system allows for quick replenishment, providing up to 31 miles (50 kilometers) of range in just five minutes—a boon for daily urban use.

Moreover, charging convenience precedes an 11-kW AC-DC onboard charger and a combo 1 socket, facilitating easy charging at home or on the go. Users can conveniently schedule charging sessions through Uconnect or the Uconnect mobile app, ensuring a hassle-free experience.

Affordability, a crucial factor in EV adoption, remains a focal point for the 500e’s entry into the American market. Priced at a competitive U.S. Manufacturer Suggested Retail Price (MSRP) of $32,500 (excluding a $1,595 destination fee) and a Canadian MSRP of $39,995 (excluding a $2,095 destination fee), the 500e aims to break barriers and appeal to a broader audience.

American consumers can expect the 500e to grace showrooms in early 2024, ushering in an era of eco-friendly urban mobility. Canadians in Quebec and British Columbia will also have early access to this electric marvel, embracing a sustainable future with Fiat’s commitment to innovation and social responsibility.