If there was ever a Mopar that packed big attitude in a small-block package, it’s this one: a 1971 Plymouth ‘Cuda 340. Set to roll across the auction block at Mecum Indy on Thursday, May 15th, this striking E-Body serves as a textbook example of how factory styling and performance came together for just one unforgettable model year.
Finished in factory Curious Yellow (GY3)—a one-year-only color—the car stands out immediately thanks to its massive black 340 “billboard” side decals, another feature exclusive to the 1971 model. Matched with body-colored elastomeric bumpers, this Plymouth is all about making a bold first impression, and backing it up with classic muscle car substance.
Under the twin-scooped hood is a numbers-matching 5.6-liter (340 cubic-inch) 4-barrel V8, factory rated at 275 horsepower. That small-block spins power through a numbers-matching A727 TorqueFlite 3-speed automatic, sending twist to a durable 8.75-inch rear end. It’s an engine that was known for high-winding fun and lightweight responsiveness, especially compared to the heavier big-blocks.
This car doesn’t just look the part—it’s got all the factory bits that make these cars so collectible. That includes the sport hood with hood pins, “Fish Gill” rocker moldings, fog lamps, Rallye gauge cluster, high-back bucket seats, and a Slap Stick shifter now sporting a cool aftermarket Pistol Grip handle. There’s even a rear pedestal spoiler, dual sport mirrors with remote adjustment, and the correct 14-inch Rallye wheels now wrapped in BFGoodrich Radial T/As for a more modern ride.
Inside, you’ll find the kind of 1970s Mopar cockpit that makes fans grin—center console, factory AM/FM stereo, and all the right trimmings for comfort and style.
What seals the deal on this ‘Cuda is its documentation: original fender tag, broadcast sheet, owner’s manuals, and VIN-matching consumer info sheet—making it the real deal for collectors looking for originality.
Built during the second—and most distinctive—year of the redesigned ‘Cuda, 1971 was the last year Plymouth went all-out on styling before cost-cutting changes came in 1972. That makes this version a true standout in both design and desirability. With Mecum estimating this car will bring between $115,000–$135,000, it’s clear that these small-block sharks still have bite.
If you’re looking for a head-turning Mopar with factory flair, proven history, and undeniable character, this 1971 Plymouth ‘Cuda 340 might just be your next ride.
1971 Plymouth ‘Cuda 340 in Curious Yellow Image Gallery:
